On October 20th, the Hong Kong International Handicrafts Fair 2026 (MEGA SHOW Part 1) opened at the Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong Special Administrative Region (China).
Running until October 23rd, the event brings together thousands of international booths, creating opportunities for Vietnamese businesses to promote their products, find partners, and expand their export markets.
We were deeply honored to welcome the Honorable Mrs. Le Duc Hanh-the Consul General of the Socialist Republic of Vietnam in Hong Kong (in the middle) and Mrs. Vu Thi Thuy (Deputy Consul - General/ Commercial Consul)
According to the Vietnam News Agency correspondent in Hong Kong, at this year's fair, the Hanoi Department of Industry and Trade, in coordination with the Vietnamese Trade Office in Hong Kong and relevant units, organized a delegation of businesses to participate in the Vietnamese pavilion with 20 booths from 20 enterprises. The products on display included lacquerware, rattan and bamboo products, ceramics, handicrafts made from horn, and high-end gifts – all strong export product groups of Vietnam.
Mr. Hoang Minh Lam, Director of the Center for Industrial Promotion and Trade Promotion under the Hanoi Department of Industry and Trade, said that MEGA SHOW is one of the largest specialized trade fairs, attracting a large number of international importers and buyers, and is also an important supply chain connection point in the Asia-Pacific region. According to him, participating in the fair helps businesses and rural industrial establishments in Hanoi promote their image and brand, introduce their production potential to foreign partners, expand their distribution network, and boost exports of handicrafts.
We were deeply honored to welcome the Honorable Mr. Tran Duc Hai - The Director of the Hanoi Department of Industry and Trade (the man in black), Mr. Hoang Minh Lam- Director of Hanoi Industry and Trade Promotion Center (the man in white) and the delegation
Assessing the business opportunities at the event, Mr. Nguyen Ngoc Anh, Head of Import-Export Department of Doan Ket 1 Co., Ltd., said that the number of international visitors and business contacts at the company's booth at this year's fair was quite promising. The company specializes in showcasing handcrafted products made entirely by hand from traditional craft villages in Phu Nghia area, Chuong My district, Hanoi. According to Mr. Nguyen Ngoc Anh, the organizers' promotional activities contributed to attracting many large buyers from the US, Europe, and Japan , key markets for the company.
Vietnamese handicrafts also received positive feedback from international business representatives. Ms. Jasmine Lauer, Head of Quality Assurance and Strategic Sourcing at Country Road Group of Australia, commented that Vietnamese products are authentic, exquisitely crafted, and effectively utilize natural materials, aligning with current consumer trends. She also praised the ability of Vietnamese suppliers to fulfill orders with small minimum quantities, considering this an advantage for both medium and large-scale brands.
Held since 1992, MEGA SHOW is an annual trade event for gift items, household goods, decorations, and handicrafts. Now in its 33rd year, this year's fair features over 3,000 booths from businesses in 28 countries and territories, including Vietnam, mainland China, Hong Kong, Taiwan (China), South Korea, India, Thailand, the Philippines , and Indonesia. The exhibits focus on high-end gifts, household goods, Christmas decorations, and other festive items.
The event is managed and operated by Comasia Limited, a Hong Kong-based trade show organizer with over 30 years of experience. The fair is expected to continue to create a bridge for Vietnamese businesses to showcase their products, strengthen connections with international buyers, and expand opportunities to access global distribution networks.